3 Video Conferencing Tips For Small Businesses

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In today’s world of remote work, video conferencing is an essential tool for small businesses, including real estate agencies, to communicate with their clients, partners, and employees. In this article, we’ll explore three video conferencing tips that small businesses can use to enhance their communication and productivity.

Three tips for video conferencing for small businesses

1. Use the right technology

First, use the right technology for your video conferencing needs to maximize productivity of your virtual meetings. There are several video conferencing platforms, but not all of them are created equal. Some platforms may have more features than you need, while others may be too basic for your needs. It’s essential to pick a platform that meets your specific needs and budget.

Zoom, Google Meet, and Microsoft Teams are the most popular video conferencing platforms. Each platform has its strengths and drawbacks, and it’s crucial to do your research before choosing any of these platforms.

Another thing to consider is the hardware you’re using for video conferencing. A good webcam and microphone can positively imact the quality of your video calls. Investing in a high-quality headset can also help eliminate background noise and improve call quality.

2. Set expectations and guidelines

The second tip is to set expectations and guidelines for your video calls. This includes everything from what to wear to how to behave during the call. Besides, you should let everyone know what you are going to discuss during the meeting. Whether you are going to discuss how to get 1K followers on Instagram in 5 minutes or how to enhance customer service, make sure you keep everyone informed about the meeting topic. It’s important to communicate these expectations to everyone who will be attending the call so that everyone is on the same page.

Below you can find some things to take into consideration when setting expectations and guidelines:

  • Dress code: Depending on the nature of the call, you may want to establish a dress code. For example, if you’re meeting with a client, you may want to dress professionally.
  • Background: Encourage participants to choose a clean and professional background for their video calls. This can help create a more professional atmosphere.
  • Behavior: Set guidelines for how participants should behave during the call. For example, ask everyone to mute their microphones when they’re not speaking to avoid background noise.
  • Timekeeping: Make it clear how long the call will last and encourage participants to be punctual. This can help keep the call on track and prevent it from dragging on.

By setting expectations and guidelines, everybody will be on the same page and your call will run smoothly.

3. Prepare for the call

The third tip is to prepare for the call ahead of time. This includes everything from creating an agenda to testing your technology before the call.

Here are a few things to consider when preparing for a video call:

  • Create an agenda: Having an agenda can allow you to keep the call on track and ensure that everyone stays focused on the topic at hand.
  • Test your technology: Your internet connection should be stable. You should also test your webcam, microphone, and speakers before the call. This can help prevent technical issues during the call.
  • Send reminders: Send reminders to all participants before the call, including the date, time, and link to the call. This can help ensure that everyone is prepared and ready to go.
  • Have a backup plan: In case technical difficulties appear, have a backup plan in place. This could include having a phone number available for participants to call in case of connectivity issues.


In conclusion, video conferencing is an essential tool for small businesses in today’s remote work environment. By using the right technology, setting expectations and guidelines, and preparing for the call ahead of time, you can enhance your communication and productivity during virtual meetings. By implementing these tips, your small business can conduct effective and efficient video calls that will help

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